Ana Kowalska

Ana joined Elido in 2025 from a Warsaw-based ecommerce SaaS where she was the bridge between the growth team and the data platform — building the kind of attribution pipeline that survives a CDP migration. She holds a Master's in Information Systems from the Warsaw School of Economics and a CIM diploma in digital marketing.

She writes the comparison posts and tutorials — the ones a marketer reads while building a UTM template, evaluating a Bitly alternative, or wiring server-side conversion forwarding to Meta CAPI. She's measured by whether the post actually answers the question someone typed into Google, not whether it ranks.

Ana keeps a small spreadsheet of "things vendors claim that aren't actually true" and uses it whenever she writes a comparison.