Built for teams that take links seriously.
Elido is in closed beta. The customer wall lands here as the first cohort goes live — for now, this page is honest about where we are.
We won't put fake logos here. If you're considering switching, we'll happily put you in touch with a current beta team that runs a similar workload.
Closed-beta data, refreshed monthly · placeholder pending GA cohort
Featured story
How a B2B SaaS team killed 12,000 Bitly links in a weekend.
Migration without breaking links, attribution without breaking lawyers.
The team had three problems pinned to the same wall: a Bitly contract up for renewal, an EU-residency requirement from a new enterprise customer, and a marketing org that needed first-party conversion attribution that survived Safari ITP. Elido hit all three in one cutover. The CSV importer absorbed every legacy slug 1:1 — including the hand-typed ones in printed marketing — and the click-cap feature flagged two scrapers nobody had noticed before.
- 12,000links migrated, zero broken
- 1 weekendfrom CSV export to DNS cutover
- EU-onlydata path, signed DPA
- Server-sideGA4 + Meta CAPI attribution
“We migrated 12,000 Bitly links in a weekend. The CSV importer just worked, and the click cap on the new short URLs caught two scrapers we didn't know existed.”
Where the demand is
Where we're seeing the most pull
Four use-case shapes account for most of the closed-beta cohort. Each one maps to a different combination of capabilities.
B2B SaaS
Onboarding email links, in-product CTAs, partner share buttons. Smart-link rules route trials to the right region; conversion tracking ties revenue back to the campaign.
- ~10× workflow links per workspace
- Stripe checkout attribution
- SCIM via WorkOS
E-commerce & DTC
Branded short URLs on packaging, social bios, paid acquisition. QR codes with logo overlay; deep links into the iOS / Android app when installed.
- Branded QR codes
- Universal Links / App Links
- Shopify order attribution
Agencies
Per-client custom domains under one workspace. Wildcard subdomain support means new clients get *.example.com without DNS changes per launch.
- Wildcard subdomains
- Custom roles per client
- White-label dashboard
Platform & infrastructure
Shorteners are infrastructure. Our customers self-host the redirect tier in their own VPC; we run the dashboard.
- Helm chart, Apache 2.0
- Kubernetes-native edge
- OpenTelemetry traces
Outcomes, not vibes
Click volume and conversion shape, by industry.
Aggregated from the closed-beta cohort — relative weights, not absolute numbers. Conversion lift is self-reported by customers comparing the prior shortener against the same campaigns on Elido.
- Real-time dashboardsClick streams land in ClickHouse within 5 seconds; dashboards update on the same cadence.
- Cohort comparisonsCompare any two campaigns or any two time windows side-by-side; export to CSV / Sheets.
- Replay-friendly attributionclick_id joins survive ITP and ad-blockers; conversions land via webhook, not pixel.
- B2B SaaS100%+18% conv. lift
- E-commerce / DTC85%+11% AOV
- Agencies70%+22% client throughput
- FinTech55%+9% activation
- Platform / infra39%self-host wins
Beta cohort
Beta cohort says
Quotes anonymised — names land here as customers go GA-public.
“We needed a shortener that we could point a security team at without flinching. Elido's audit log and SCIM integration closed two open questions for us.”
“Self-hosting was the deciding factor. We run the redirect tier on our own Kubernetes; the rest hits Elido's API. Rates dropped, latency dropped.”
Migration
Migrated from Bitly / TinyURL / Rebrandly without breaking links.
The cutover plan we’ve run with every closed-beta customer that brought legacy links along. Four steps, dry-run before cutover, full audit on the other side.
- Step 1
Export
from Bitly / TinyURL / RebrandlyCSV export from the source tool. We accept their schema directly — no column-renaming exercise.
- Step 2
Dry-run
validate · resolve collisionsImporter simulates every redirect, flags slug clashes, surfaces dead destinations before any link goes live.
- Step 3
Cutover
DNS swap · 5-minute windowPoint your branded short domain at Elido. We honour every legacy slug 1:1 — no broken links in the wild.
- Step 4
Audit
post-migration reportFull diff: which slugs migrated, which redirected, which 404’d. Sign-off lives in your audit log.
Build patterns
What customers are building.
The six patterns that come up in onboarding calls more than any others. Each one points at the feature page that explains the wiring.
UTM templates baked into a branded short domain. One source of truth for every channel.
Branded QR codes with logo overlay. Print-ready vector, dynamic destination.
Server-side forwarding to Meta CAPI, GA4, Mixpanel. Survives ad-blockers and Safari ITP.
Country, device, and language routing. One short URL, fifty destinations.
CSV / Sheets bulk creation with column mapping. Webhooks keep your CRM in step.
WorkOS-managed SAML / OIDC + directory sync. Deprovisioning within minutes.
Want to be a reference?
Beta cohort customers get a permanent discount when we go GA. Drop us a line.