White-label. Make Elido disappear. Your brand takes the stage.
Replace Elido branding everywhere — dashboard, transactional emails, edge splash interstitial. Custom portal hostname maps your dashboard onto links.acme.com.
- Replace branding everywhere — dashboard, emails, QR codes
- Custom domain with your own TLS certificate
- White-labeled API responses and error pages
- Your clients never see 'Elido' — just your brand
Configure your brand
Four settings. Complete brand takeover.
Logo, primary color, brand name, and portal hostname — that's the full configuration for a white-label workspace. Apply once; it propagates to every touchpoint your clients see.
- Logo uploadPNG or SVG, shown in dashboard header and emails
- Primary colorHex code applied to buttons, links, and badges
- Portal hostnameCNAME-based; Caddy issues TLS in under 60 seconds
- Email senderFrom: header with DKIM + SPF auto-configured
- Hide Elido badgeRemoves the 'Powered by Elido' footer reference
Every touchpoint, rebranded
Nowhere for Elido to hide.
Most shorteners call a logo on the dashboard "white-label". Every surface your clients encounter — from dashboard chrome to QR code center images to error pages — reflects your brand.
Logo, colors, sidebar, and header chrome
From: header, logo, footer, and copy
Center logo and frame color from brand palette
Page header, button colors, and footer
404, expired, and rate-limit pages
Interstitial before redirect — branded
Emails your clients trust
Every transactional email, from your brand.
Invitation, password reset, export complete, plan change — every email sends From: ‘Your Brand <support@your-agency.com>’. DKIM and SPF records are auto-generated so you skip the Postmark console entirely.
- Custom From: header and reply-to address
- Logo and brand name in email header
- Your footer text — not Elido's
- DKIM/SPF auto-configured from the dashboard
- Unsubscribe links carry your brand
- Clients who forward emails see your company name
What you can do
- Logo, primary color, brand name
- Email From: header takeover
- Custom portal hostname (links.acme.com)
- Edge splash with your branding
- Caddy on-demand TLS for the portal
What 'white-label' actually covers — dashboard, email, edge, and domain
Most shorteners that say white-label mean a logo on the dashboard. What's covered below is what it takes to remove every Elido reference from a client-facing product.
Logo, primary color, brand name, and portal hostname — your product, not Elido's
The Elido dashboard chrome (header, sidebar, email templates, error pages, and the /pricing and /signup pages visible to invited clients) renders under your brand when a workspace is configured for white-label. Logo upload, primary color hex, brand name, and support email are the four required settings. The portal hostname (app.your-agency.com or links.acme.com) is a CNAME-based custom domain on the dashboard itself — separate from your short-link custom domains. Caddy on-demand TLS issues the cert for the portal hostname in under 60 seconds after the CNAME is in place. Clients you invite to the portal see only your brand. They're on Elido's infrastructure, but the product is yours in the UI layer. There's no Elido logo, no Elido pricing page link, and no Elido email From: address in any touchpoint they encounter.
Transactional emails From: your brand with your logo and footer
Every transactional email Elido sends to users in your workspace — invitation, password reset, plan change confirmation, export complete — is sent From: 'Your Brand <support@your-agency.com>' with your logo in the header and your footer text. This requires configuring DKIM and SPF for your sending domain via the white-label email settings. Postmark is the underlying delivery service; the DNS records are generated automatically in the dashboard so you don't need to interact with Postmark directly. The unsubscribe link in newsletters (if you enable workspace newsletters) also carries your brand. If a client forwards a transactional email to their IT department to ask 'what is this?', the answer is your company name, not Elido's. This is the surface that matters most for agencies and resellers — the email chain is where Elido would otherwise be visible.
Branded redirect interstitial — your logo and colors on the splash page
When a short link is configured with a retargeting pixel or a safety interstitial (e.g., 'you're leaving our site'), the splash page that appears briefly before the redirect is branded under your account's white-label settings. Logo, primary color, and safety copy are pulled from workspace settings — no Elido branding appears on the splash. Clients who notice the interstitial (most won't — it's a 1.5-second splash) see your brand. This is a minor surface for most agencies, but it matters when the client has a high-security or high-brand-sensitivity requirement.
Wholesale pricing on Business — you set the retail price
White-label access on Business unlocks reseller wholesale pricing for agencies that serve multiple clients. Reseller agreements start at a minimum monthly platform spend threshold (see /contact for the current threshold) and unlock margin on Business plans. You bill clients in your own currency at whatever rate fits your market — flat retainer, per-seat, per-link, bundled. Elido invoices the agency parent; clients never see Elido's pricing or invoices. EU VAT compliance stays on Elido's side for the wholesale invoice to you; your client invoicing is yours. If you're not running a reseller operation and just want white-label for one workspace, the Business plan includes white-label without the reseller program — just your own single workspace, branded. Cross-link: see the Agencies solution page for the full reseller setup guide.
What white-label doesn't cover — and why that's the right call
White-label replaces branding in the UI, email, and edge splash. It does not replace the underlying infrastructure address (api.elido.app is still the API endpoint; clicks still route through Elido's edge POPs). If a client pokes at network traffic or reads the HTTP response headers, they'll see Elido in the infrastructure layer. This is by design — the alternative would be to proxy the full API through your domain, which adds latency and complexity for no user-visible benefit. If you need complete infrastructure isolation (your own API endpoint, your own redirect nodes), the self-host Helm chart is the right path: the redirect tier in your VPC, pointed at your own api-core instance. That's a fully independent deployment, not white-label — it's a different product tier.
Agencies and resellers running white-label
Names are placeholders for now — real customer names land here as case studies are published.
“Clients stopped asking 'what's Elido?' the week we turned on white-label. The branded dashboard and From: email were the two surfaces that mattered — everything else was invisible to them already.”
“We run every client through app.links-agency.com. The CNAME was 5 minutes of work; the cert appeared before I finished the DNS propagation check.”
“Wholesale margin on Business was a revenue line we didn't have before. We set retail at a 40% spread and include the shortener in the retainer without calling it out separately — it's just part of the package.”
Elido white-label vs Bitly white-label vs Short.io white-label
All three offer some form of white-label. The differences are in what 'white-label' actually covers and the pricing model for resellers.
| Feature | Elido | Bitly white-label | Short.io white-label |
|---|---|---|---|
| Custom dashboard hostname | Yes — CNAME, auto TLS, <60s cert | Enterprise only, quoted separately | Yes on Growth plan |
| Email From: branding | Yes — DKIM/SPF auto-configured | Enterprise only | Yes on Growth+ |
| Edge splash branding | Yes — logo + primary color | Not available | Not documented |
| Reseller wholesale pricing | Yes — 30%+ on Business, contract layer | Volume discount; no formal reseller tier | Reseller program available |
| Per-client workspace isolation | First-class — separate billing, audit, RBAC | Sub-accounts, shared billing | Per-domain workspaces |
| White-label on which plan | Business (from $89/mo) | Enterprise (pricing not public) | Growth plan ($39/mo) |
| EU residency for client data | Default; no extra config | Opt-in on Enterprise | Region configurable |
| API under custom domain | No — api.elido.app still in network layer | Not available | Not available |
White-label questions
Does white-label require a separate Business plan for each client?
Yes — each client workspace is on its own Business plan. The agency parent gets a single monthly invoice that covers all client workspaces. Reseller pricing applies to the aggregate spend across all client workspaces, not per workspace. If a client workspace is on a lower tier (Pro), white-label branding for that workspace isn't available — Business is the minimum for white-label.
How do I set up the portal hostname for clients?
In Agency Settings → White-label → Portal hostname: enter the hostname (app.your-agency.com), copy the CNAME target Elido provides, add the CNAME to your DNS, click Verify. Caddy on-demand TLS issues the cert when the first request hits. After verification, invited clients who sign up via your portal hostname see your brand end-to-end.
Can clients tell they're on Elido infrastructure?
In the UI layer: no — your logo, your email, your hostname throughout. In the network layer: yes — api.elido.app is the API endpoint, and the edge redirect nodes are Elido's. If a client inspects HTTP headers or network traffic, they can see Elido. This is the correct trade-off for a managed service; a fully isolated deployment requires the self-host Helm chart.
How does the reseller margin work — is it a contract or a plan feature?
The reseller program is a contract layer on top of the standard Business plan. You apply via /contact; we set a wholesale multiplier on your invoice once you clear the minimum monthly spend threshold. The margin percentage and threshold are negotiated — /contact is the right path because the deal size varies significantly by reseller. White-label on Business (without the reseller contract) is available at the standard Business price; you just won't have the wholesale margin.
Can I use a different email domain for each client?
Not currently — the email From: domain is set at the agency workspace level, not per client workspace. All client-facing transactional emails send from the same domain. If you need per-client email domains, you'd need a separate agency workspace per client email domain. It's on the feature request list.
Is the edge splash branding for all links or just opt-in links?
The splash page only appears on links where you've configured a retargeting pixel or explicitly enabled the splash (show_splash: true on the link). Default links are plain 302 redirects — no splash, no Elido branding, nothing visible to the end user. The white-label edge splash setting affects the appearance of the splash when it does appear, not whether it appears.
What happens if I cancel — do clients lose access?
If the agency Business plan lapses, white-label branding reverts to Elido defaults for affected workspaces. Links still redirect; analytics still work; the shortener doesn't break. The client-facing portal hostname will stop resolving to a branded dashboard. We give 30 days notice before a plan lapses for non-payment; there's no abrupt cutoff.
Can I see a reference of which clients are on which workspace?
Yes — agency admin view shows all child workspaces, their plan tier, their usage, and the assigned portal hostname. You can switch into any client workspace with agency-admin permissions (logged to the audit trail). Client-workspace admins can't see each other's workspaces or the agency billing.
Keep reading
Full reseller setup — per-client workspaces, wholesale pricing, client reporting, and onboarding flow.
Short-link custom domains — different from the portal hostname but uses the same TLS stack.
SAML SSO and SCIM provisioning for enterprise clients who need IdP-managed access.
Business plan details — white-label is included; reseller wholesale is a contract add-on.