← Elido vs the field
Elido vs Bitly
EU-hosted. Same redirect speed. A fairer free tier.
Bitly is the legacy leader — name recognition, mature v4 API, big enterprise install base. Elido is the EU-resident alternative with cleaner free-tier limits and a redirect tier you can self-host.
Where Elido wins
- EU data residency by default; no DPF reliance
- 50 links / 5,000 clicks free vs Bitly's 10 / 1,000
- Custom domain on Pro (€9) vs Bitly Custom $35/mo
- OpenAPI 3.1 spec; Bitly's v4 docs are not OpenAPI
- Apache 2.0 self-host Helm chart
- Native SCIM via WorkOS (Bitly: only Enterprise tier)
Where it's a wash
- Sub-15ms p95 redirect latency on cache hit
- Webhook delivery model (HMAC-SHA256, exponential backoff)
- QR code generation
Where Bitly still wins
- Brand recognition with non-technical teams
- Premium short domains (.co, .ly) — Bitly owns more inventory
- Mobile SDKs (Bitly has iOS/Android first-party; Elido is server-side)
Side by side
| Feature | Elido | Bitly |
|---|---|---|
| EU data residency | Default | Opt-in (paid) |
| Free tier — links | 50 | 10 |
| Free tier — clicks/mo | 5,000 | 1,000 |
| Pro tier price | €9 / mo | $35 / mo |
| Custom domains on Pro | 1 | Add-on |
| Wildcard subdomains | Business | Enterprise only |
| Self-host | Apache 2.0 | Not available |
| OpenAPI spec | 3.1, 44 endpoints | Custom v4 docs |
| SCIM provisioning | All paid plans | Enterprise only |
| Audit log retention | 7 yrs (Business) | 1 yr |
Ready to switch?
Each migration guide covers the CSV import, the custom-domain CNAME flip (zero downtime), and the API mapping line by line.