Tutorials articles
Step-by-step tutorials for common link tasks: create a trackable QR code, build UTM conventions your team will follow, set up conversion tracking, wire webhooks into your stack. Every tutorial is written to be finished in one sitting, with copy-paste examples and screenshots where they help. No prior Elido knowledge assumed.
TutorialsShorten a Link for X (Twitter): What t.co Does to It
Every URL on X counts as 23 characters, so shortening saves you nothing. Here is what a branded short link actually buys, and how the double wrap behaves.
6 min readshorten a link for x · twitter url shortener · t.co
TutorialsSafe Links: Why Outlook Rewrites Your Campaign URLs
Microsoft Defender rewrites every link in inbound mail to safelinks.protection.outlook.com. What that does to your click numbers, your previews, and your links.
6 min readoutlook safe links · safelinks.protection.outlook.com · email link rewriting
TutorialsOpen Graph Image Size: One File for Every Platform
1200x630 covers Facebook, LinkedIn, X, Slack, and WhatsApp. The specs, the safe zone that stops text getting cropped, and why an updated image refuses to show.
6 min readopen graph image size · og image size · og:image
TutorialsHow to Redirect a URL: Six Ways, and When Each Is Right
A redirect is an HTTP response, so the real question is which layer answers the request. Registrar, server, CMS, platform, client side, or a managed short link.
8 min readhow to redirect a url · domain forwarding · url forwarding
TutorialsAdd to Calendar Link: Build One That Works Everywhere
An add to calendar link is either a provider URL with the event in its query string or a hosted .ics file. Both, done properly, plus the timezone trap.
6 min readadd to calendar link · google calendar link · ics file
TutorialsQR Code for a Google Form: Create, Track, and Repoint It
Google Forms has no QR generator built in. Encode the form link via a short link so the code stays editable after printing, and read scans against responses.
8 min readqr code for google form · google form qr code · google forms qr code generator
TutorialsUTM Parameters Not Showing in GA4: Causes and Fixes
Why UTM parameters are missing in GA4, how DebugView separates a tagging problem from an attribution one, and the redirect that silently drops the query string.
5 min readutm parameters not showing in ga4 · ga4 source medium not set · ga4 unassigned traffic
TutorialsUTM Parameters for TikTok and LinkedIn Ads: A Guide
TikTok fills UTM values with macros, LinkedIn makes you type them. That asymmetry decides your naming convention. Templates and the syntax each platform uses.
4 min readutm parameters for tiktok ads · linkedin ads utm tracking · tiktok utm macros
TutorialsHow to Shorten a YouTube Link (and Keep the Timestamp)
Shorten a YouTube link with the Share button, keep the ?t= timestamp intact, and see when a branded short link beats youtu.be for tracking a campaign.
5 min readhow to shorten a youtube link · youtu.be short link · youtube link with timestamp
TutorialsHow to Shorten a LinkedIn Link (Profile and Posts)
Two different jobs share one question: customizing your LinkedIn profile URL, and shortening links you post without LinkedIn rewrapping them as lnkd.in.
4 min readshorten a linkedin link · linkedin url shortener · customize linkedin profile url
TutorialsHow to Shorten a Google Maps Link for a Place or Route
Shorten a Google Maps link with the Share sheet, understand what maps.app.goo.gl can and cannot do, and put a trackable branded link on print instead.
4 min readhow to shorten a google maps link · google maps short link · maps.app.goo.gl
TutorialsHow to Shorten a Google Drive Link Without Breaking It
Shorten a Google Drive sharing link for a doc, sheet, or folder. What the short link changes, what it cannot change, and the permission check people skip.
5 min readshorten a google drive link · google drive short link · share drive file link
TutorialsShort Link Not Working? Diagnose It in One Command
A short link that 404s, warns about a certificate, or opens in one app but not another has four causes. Read the response headers and fix the right one.
6 min readshort link not working · short url 404 · short link certificate error
TutorialsQR Code Not Scanning? Four Causes and How to Fix Them
A QR code that will not scan almost always fails on size, quiet zone, contrast, or a payload that is too long. Test them in that order and fix the right one.
5 min readqr code not scanning · qr code won't scan · qr code too small
TutorialsHow to Shorten a URL on iPhone With the Shortcuts App
Shorten a URL on iPhone in two taps: build a Shortcuts action that posts to a shortener API, add it to the Share sheet, and copy the short link automatically.
5 min readhow to shorten a url on iphone · iphone url shortener · shortcuts app shorten link
TutorialsHow to Shorten a URL on Android From the Share Sheet
Shorten a link on Android in two taps through the share sheet, or automate it with an HTTP shortcut app. What Android gives you that an iPhone does not.
4 min readhow to shorten a url on android · android url shortener · shorten link android share sheet
TutorialsHow to See Where a Short URL Goes Before You Click
Expand a short link safely: read the Location header with one command, use provider previews, and know what each method tells the other side about you.
4 min readexpand a short url · where does this short link go · preview short link
TutorialsHow to Add a Trackable Link to Your YouTube Shorts
YouTube Shorts links are not clickable anymore, so use a short, typable, trackable link. Where to place it, and how to measure the clicks each Short drives.
4 min readyoutube shorts link · trackable link youtube shorts · add link to youtube shorts
TutorialsWedding QR Code: How to Make One for RSVPs and Photos
A wedding QR code sends guests to your RSVP, photo album, and registry from one scan. How to make a dynamic one you can update after the invites are printed.
4 min readwedding qr code · qr code for wedding · wedding rsvp qr code
TutorialsBluesky Link in Bio: Add a Trackable, Clickable Link
Bluesky auto-links URLs in your 256-character bio, so paste one short trackable link, pin a links post, and measure the clicks. How to set it up.
4 min readbluesky link in bio · add link to bluesky bio · bluesky bio link
TutorialsAmazon Affiliate Link Shortener: The Rules to Know
Can you shorten Amazon affiliate links? Yes, if you keep the tracking ID, do not cloak the destination, and disclose. Amazon's rules, and how to comply.
3 min readamazon affiliate link shortener · shorten amazon affiliate links · amazon associates link shortener
TutorialsWhy Your Instagram Bio Link Isn't Clickable (and Fixes)
Instagram bio link not clickable? Why it happens - captions are plain text, the link field needs the right format - and how to fix it in a minute.
4 min readinstagram bio link not clickable · instagram link not working · instagram bio link
TutorialsHow to Make a Clickable Link in Email, Social, HTML
How to make a link clickable in email, social bios, docs, and HTML: turn text into a hyperlink, and use a short link where raw URLs will not link.
4 min readhow to make a clickable link · clickable link · how to make a link clickable
TutorialsHow Big Should a QR Code Be? Size and Distance Rules
How big should a QR code be? The 10:1 distance rule, a 2 cm print minimum, the quiet zone, and sizes by use case from business card to billboard.
4 min readhow big should a qr code be · qr code size · minimum qr code size
TutorialsDo Short Links Hurt Email Deliverability? What to Know
Do short links hurt email deliverability? Shared shortener domains can, by borrowing a bad reputation. Why filters flag them, and how a branded domain fixes it.
4 min readshort links email deliverability · do short links hurt email deliverability · url shortener spam filter
TutorialsWhat Is CTR? Click-Through Rate and How to Lift It
What CTR means, how to calculate click-through rate, what counts as good by channel, and the practical ways to lift it without chasing junk clicks.
5 min readwhat is ctr · click through rate · how to improve ctr
TutorialsUTM Parameters for Google and Meta Ads
Google Ads and Meta need opposite UTM setups: auto-tagging on Google, manual UTMs with macros on Meta. How to tag each so GA4 and your CRM stay accurate.
5 min readutm parameters google ads · utm parameters meta ads · utm for paid ads
TutorialsLink in Bio Ideas: What to Put and How to Order It
Practical link in bio ideas by goal, plus layout and tracking tips, so your one bio link becomes a focused hub that sends followers where you want them.
5 min readlink in bio ideas · what to put in link in bio · link in bio examples
TutorialsHow to Track Social Media Links: Clicks by Channel
How to track social media links: add UTM tags, shorten each one, use a distinct link per platform, then read clicks by channel even when tags get stripped.
5 min readhow to track social media links · track social media links · social media link tracking
TutorialsTikTok Link in Bio: Add and Track Links
How to add a clickable link to your TikTok bio, the account requirements, and how to turn TikTok's one-link limit into a page of destinations you can track.
5 min readtiktok link in bio · link in bio tiktok · add link to tiktok bio
TutorialsHow to Scan a QR Code on iPhone, Android, PC
How to scan a QR code on iPhone, Android, iPad, and computer, with or without an app, plus how to scan from a photo and what to check before you tap.
5 min readhow to scan a qr code · scan qr code iphone · scan qr code android
TutorialsFree UTM Builder: Make Trackable Campaign URLs
A free UTM builder guide: what each parameter means, how to build a clean campaign URL, a copy-paste template, and how to shorten the long result.
5 min readfree utm builder · utm builder · campaign url builder
TutorialsWiFi QR Code: How to Make One Your Guests Can Scan
A WiFi QR code lets guests connect by scanning instead of typing. Get the WIFI: string format, password escaping rules, WPA3 notes, and guest-network safety.
8 min readwifi qr code · wifi qr code generator · qr code for wifi
TutorialsHow to Add More Than One Link to Your Instagram Bio
Instagram allows up to five native bio links. Add them in a minute, see why they cap out, and get unlimited links plus click tracking with a bio page.
8 min readlink in bio · instagram bio link · add link instagram
TutorialsHow to Track Link Clicks: What You Can and Can't See
Track link clicks by sharing a tracking link that logs each visit. What data you get - counts, geo, device - what you can't see, and how to set it up.
5 min readhow to track link clicks · track link clicks · link click tracking
TutorialsHow to Shorten a URL: Free, Branded, and Bulk Links
Shorten a URL in three steps - paste, customize, copy. Plus how to make a branded short link on your own domain and what to check before you share it.
7 min readhow to shorten a url · shorten a link · make a short url
TutorialsHow to Create a QR Code: Static, Dynamic, Trackable
Create a QR code in three steps - pick the content, choose static or dynamic, download. The one decision that decides if you can edit and track it later.
7 min readhow to create a qr code · qr code generator · make a qr code
TutorialsLink Preview Not Showing? Causes and How to Fix It
A link preview is built from Open Graph tags on the destination. Why previews break on WhatsApp, Facebook, X, and Slack - and the exact steps to fix each.
6 min readlink preview not showing · fix link preview · open graph tags
TutorialsUTM Parameters Explained: The 5 Tags and How They Work
UTM parameters are five tags you add to a link so analytics can attribute traffic. What each tag does, which are required, and how to avoid messy reports.
7 min readutm parameters · what are utm parameters · utm parameters explained
TutorialsURL Shortener for SMS Marketing That Carriers Trust
An SMS marketing URL shortener must clear carrier filters and fit the 160-character limit. Branded short links keep texts deliverable, tracked, and compliant.
7 min readurl shortener for sms marketing · sms link shortener · text message link tracking
TutorialsvCard QR Code for Business Cards: A Build Guide
Build a vCard QR code two ways: a static contact payload, or a dynamic short link to an editable, trackable contact page, and how to choose
10 min readvCard QR code · qr code business card · digital business card qr
TutorialsUTM Naming Convention: Rules for Clean Campaign Data
A governance guide to UTM naming conventions: lowercase rules, controlled vocabularies, a taxonomy table, and how to enforce consistent tags across a team
12 min readutm naming convention · utm parameter standards · utm best practices
TutorialsTrack Email Link Clicks: A Marketer's How-To Guide
How email click tracking works, why your ESP and your analytics disagree, UTM conventions for email, and a setup that survives Apple Mail Privacy Protection
11 min readtrack email link clicks · email click tracking · newsletter link tracking
TutorialsBuild a link-in-bio page in 5 minutes (without Linktree)
A step-by-step walkthrough for shipping a bio page that loads fast, runs on your own domain, and connects to your analytics - no SaaS-on-SaaS stack needed
11 min readlink in bio · bio page · linktree alternative
TutorialsSet up branded short links: pick a domain, ship in an afternoon
Branded short links lift CTR 20-39% over generic ones. Pick the right domain pattern, run the four setup steps, and migrate without breaking existing links
10 min readbranded short links · custom short link domain · branded url
CornerstoneTutorialsMigrate from Bitly without breaking links: a failure-modes playbook
Seven classes of breakage when migrating from Bitly - slug case, DNS TTL, webhooks, deeplinks - and the audit script that catches them before users do
15 min readmigrate from bitly · bitly migration · bitly export
TutorialsGA4 server-side tracking via the redirect tier
GA4 client-side loses 25-35% of events to ad-blockers and ITP. Measurement Protocol restores most of it. The endpoint, the payload, and the client_id stitching
11 min readga4 server side · ga4 measurement protocol · ga4 server tracking
TutorialsMeta Conversions API for short links: recover 30-40% of lost events
Meta Pixel loses a third of conversions to ITP and ad blockers. CAPI setup through the redirect layer: match keys, deduplication, and a validation checklist.
11 min readmeta capi conversion · meta conversions api · capi server side
TutorialsBulk-import short links from a Google Sheet
Copy-paste 200 campaign URLs into a sheet, bulk-import into Elido, get short links with UTM tagging in one pass. The sheet shape and Apps Script automation
12 min readbulk url shortener · csv import short links · sheets to short links
TutorialsA/B test landing pages with short links - no CRO tool
Smart short links split traffic server-side with no JS flicker. Variant shapes, sample sizes, and a workflow most marketers can run in an afternoon
12 min reada/b test landing pages · landing page split test · short link a/b test
CornerstoneTutorialsHow to track UTM campaigns end-to-end without a CDP
A practical playbook for marketers: workspace UTM templates, bulk import from Sheets, server-side conversion forwarding, and the QA dry-run that catches drift before launch
13 min readutm tracking · utm template · utm builder