Tutorials articles
Step-by-step tutorials for common link tasks: create a trackable QR code, build UTM conventions your team will follow, set up conversion tracking, wire webhooks into your stack. Every tutorial is written to be finished in one sitting, with copy-paste examples and screenshots where they help. No prior Elido knowledge assumed.
TutorialsHow to Add More Than One Link to Your Instagram Bio
Instagram allows up to five native bio links. Add them in a minute, see why they cap out, and get unlimited links plus click tracking with a bio page.
7 min readlink in bio · instagram bio link · add link instagram
TutorialsHow to Track Link Clicks: What You Can and Can't See
Track link clicks by sharing a tracking link that logs each visit. What data you get - counts, geo, device - what you can't see, and how to set it up.
5 min readhow to track link clicks · track link clicks · link click tracking
TutorialsHow to Shorten a URL: Free, Branded, and Bulk Links
Shorten a URL in three steps - paste, customize, copy. Plus how to make a branded short link on your own domain and what to check before you share it.
7 min readhow to shorten a url · shorten a link · make a short url
TutorialsHow to Create a QR Code: Static, Dynamic, Trackable
Create a QR code in three steps - pick the content, choose static or dynamic, download. The one decision that decides if you can edit and track it later.
6 min readhow to create a qr code · qr code generator · make a qr code
TutorialsLink Preview Not Showing? Causes and How to Fix It
A link preview is built from Open Graph tags on the destination. Why previews break on WhatsApp, Facebook, X, and Slack - and the exact steps to fix each.
6 min readlink preview not showing · fix link preview · open graph tags
TutorialsUTM Parameters Explained: The 5 Tags and How They Work
UTM parameters are five tags you add to a link so analytics can attribute traffic. What each tag does, which are required, and how to avoid messy reports.
7 min readutm parameters · what are utm parameters · utm parameters explained
TutorialsURL Shortener for SMS Marketing That Carriers Trust
An SMS marketing URL shortener must clear carrier filters and fit the 160-character limit. Branded short links keep texts deliverable, tracked, and compliant.
7 min readurl shortener for sms marketing · sms link shortener · text message link tracking
TutorialsvCard QR Code for Business Cards: A Build Guide
Build a vCard QR code two ways: a static contact payload, or a dynamic short link to an editable, trackable contact page, and how to choose
10 min readvCard QR code · qr code business card · digital business card qr
TutorialsUTM Naming Convention: Rules for Clean Campaign Data
A governance guide to UTM naming conventions: lowercase rules, controlled vocabularies, a taxonomy table, and how to enforce consistent tags across a team
12 min readutm naming convention · utm parameter standards · utm best practices
TutorialsTrack Email Link Clicks: A Marketer's How-To Guide
How email click tracking works, why your ESP and your analytics disagree, UTM conventions for email, and a setup that survives Apple Mail Privacy Protection
11 min readtrack email link clicks · email click tracking · newsletter link tracking
TutorialsBuild a link-in-bio page in 5 minutes (without Linktree)
A step-by-step walkthrough for shipping a bio page that loads fast, runs on your own domain, and connects to your analytics - no SaaS-on-SaaS stack needed
10 min readlink in bio · bio page · linktree alternative
TutorialsSet up branded short links: pick a domain, ship in an afternoon
Branded short links lift CTR 20-39% over generic ones. Pick the right domain pattern, run the four setup steps, and migrate without breaking existing links
10 min readbranded short links · custom short link domain · branded url
CornerstoneTutorialsMigrate from Bitly without breaking links: a failure-modes playbook
Seven classes of breakage when migrating from Bitly - slug case, DNS TTL, webhooks, deeplinks - and the audit script that catches them before users do
15 min readmigrate from bitly · bitly migration · bitly export
TutorialsGA4 server-side tracking via the redirect tier
GA4 client-side loses 25-35% of events to ad-blockers and ITP. Measurement Protocol restores most of it. The endpoint, the payload, and the client_id stitching
11 min readga4 server side · ga4 measurement protocol · ga4 server tracking
TutorialsMeta Conversions API for short links: recover 30-40% of lost events
Meta Pixel loses a third of conversions to ITP and ad blockers. CAPI setup through the redirect layer: match keys, deduplication, and a validation checklist.
11 min readmeta capi conversion · meta conversions api · capi server side
TutorialsBulk-import short links from a Google Sheet
Copy-paste 200 campaign URLs into a sheet, bulk-import into Elido, get short links with UTM tagging in one pass. The sheet shape and Apps Script automation
12 min readbulk url shortener · csv import short links · sheets to short links
TutorialsA/B test landing pages with short links - no CRO tool
Smart short links split traffic server-side with no JS flicker. Variant shapes, sample sizes, and a workflow most marketers can run in an afternoon
12 min reada/b test landing pages · landing page split test · short link a/b test
CornerstoneTutorialsHow to track UTM campaigns end-to-end without a CDP
A practical playbook for marketers: workspace UTM templates, bulk import from Sheets, server-side conversion forwarding, and the QA dry-run that catches drift before launch
13 min readutm tracking · utm template · utm builder