Features articles
Guides to getting more out of link management features: UTM tracking, QR codes, link-in-bio pages, deep links, CTA overlays, custom domains, and click analytics. Each article explains what the feature is for, how to set it up in minutes, and the mistakes that quietly break your data. Written how-to first, product tour second, so most of the advice works whichever tool you use.
FeaturesHow to Track QR Code Scans: The Analytics That Matter
Track QR code scans with a dynamic code that routes through a redirect. What scan data you get - count, location, device, time - and what stays hidden.
7 min readtrack qr code scans · qr code tracking · qr code analytics
FeaturesVanity URLs Explained: Branded Links People Remember
A vanity URL is a short, branded link - like brand.com/careers - that redirects to a longer destination. How vanity URLs work and how to set one up.
7 min readvanity url · branded link · vanity domain
FeaturesLink Cloaking and URL Masking: What's Safe for SEO
Link cloaking and URL masking cover three very different techniques - one safe, two risky. Which one protects your links and which one earns a Google penalty.
6 min readlink cloaking · url masking · affiliate link cloaking
FeaturesLink Retargeting Explained: Pixels on Your Short Links
Link retargeting puts an ad pixel on your short links, so anyone who clicks - even on content you don't own - joins your remarketing audience. How it works.
7 min readlink retargeting · retargeting pixel short link · add pixel to short link
FeaturesServer-side conversion tracking via short links
How to forward conversions server-side to Meta CAPI, GA4 Measurement Protocol, and TikTok Events: click_id propagation, deduplication, hashing, and retries.
11 min readserver side conversion tracking · meta capi · ga4 server side
FeaturesWhat Is a URL Shortener? A Clear, Simple Explainer
A URL shortener turns a long web address into a short link that redirects to it. Here is what one is, how it works, and when you actually need one
9 min readwhat is a url shortener · url shortener meaning · how url shorteners work
FeaturesPassword Protected Short Links: When and How to Gate One
What a password protected short link is, the use cases it fits, how a password gate works at the redirect, and the security limits you should plan around
9 min readpassword protected short links · private short link · secure link sharing
FeaturesLink Expiration and Self-Destructing Links Explained
What link expiration and self-destructing links do, when to use date, click-count, and one-time rules, and what the edge returns the moment a link expires
9 min readlink expiration · self destructing link · expiring url
FeaturesGeo-Targeting Short Links: Route Clicks by Country
What geo-targeting short links means, where it pays off, how country routing runs at the edge, and the accuracy and GDPR caveats EU teams should plan for
10 min readgeo-targeting short links · geo targeting links · country redirect
FeaturesBranded QR Codes That Stay Scannable: A Design Guide
How to design branded QR codes with a logo, brand color, and frame that still scan. Error correction, quiet zones, print size, and dynamic vs static
11 min readbranded QR codes · custom qr code design · qr code with logo
FeaturesSocial Login for URL Shorteners: Sign In Without a Password
Sign in to Elido with Google, GitHub, Slack, and five more providers. How social login works for a link tool, and what it means for EU data residency.
6 min readurl shortener social login · sign in with google · sign up with github
FeaturesWhite-label URL shorteners: what white-label actually means
What white-label really means: branded domains, branded dashboards, sub-accounts, billing pass-through, and SCIM, plus where most vendors quietly fall short.
12 min readwhite label url shortener · reseller short links · agency link tool
FeaturesWebhooks for link events: every shape, every retry
Webhook surface for URL shortener events: payload shapes for click, conversion, and link.created, plus the retry policy, signature, and idempotency model
9 min readurl shortener webhooks · link click webhook · webhook retry
FeaturesURL shortener API: a 30-minute quickstart in five languages
From zero to working short-link automation in TypeScript, Python, Go, Ruby, and PHP - auth, idempotency, error handling, and the production gotchas.
11 min readurl shortener api · bitly api alternative · link shortener api
FeaturesLink shortener with a UTM builder that fits the workflow
A built-in UTM builder beats the legacy Google URL builder plus copy-paste loop. Templates per channel, smart-link defaults, and the typos they prevent
10 min readutm builder · link shortener · utm template
FeaturesLink rot prevention strategy for short URL campaigns
How short links decay in the wild - DNS handoffs, expired SaaS, retired subdomains - and how to detect, fix, and sunset them at scale before conversions drop
10 min readlink rot · link rot prevention · broken short links
FeaturesSCIM and SSO for marketing tools: what enterprise IT actually asks
SAML 2.0 + OIDC + SCIM 2.0 - the procurement-checklist version. IdP compatibility, deprovisioning as audit artefact, and the marketing-tool gap
9 min readscim sso saas · scim provisioning · saml sso saas
FeaturesDeep links without Firebase or an SDK: Universal Links + App Links
Set up iOS Universal Links and Android App Links with two association files and no paid SDK. What works, what breaks, and when you still need a fallback.
11 min readmobile deep linking · universal links · app links android
FeaturesBio pages for creators: what actually goes above the fold
A bio page is one link to 5-15 destinations with per-link tracking. The four zones, the 3-link rule above the fold, and why a URL shortener hosts it better
9 min readlink in bio · bio page · linktree alternative
FeaturesShort link analytics - what to measure and what to ignore
The short-link metrics that drive decisions: unique visitors, click decay, referrer attribution, bot-filtered counts, and a 15-minute weekly ritual.
15 min readlink analytics · url shortener analytics · utm tracking
CornerstoneFeaturesQR code campaign from scratch: a step-by-step guide
A practical guide to running QR campaigns: set goals, plan UTMs, generate dynamic QR codes, design for print, measure scans, and iterate without reprinting.
17 min readqr code campaign · dynamic qr code · qr code marketing
CornerstoneFeaturesConnect Elido to Claude and Cursor with MCP: a guide
Wire @elido/mcp-server into Claude Desktop and Cursor so your AI agent can shorten URLs, generate QR codes, and query click analytics inline.
14 min readmcp · model context protocol · claude
FeaturesSet up a custom domain with TLS in 5 minutes
Point your subdomain at Elido, add two DNS records, and get an HTTPS short link with automatic TLS. The API call, certificate flow, and common pitfalls.
10 min readcustom domain tls · branded short links setup · short url https
FeaturesDynamic vs static QR codes: what actually changes
Static QR freezes the URL in the modules. Dynamic QR encodes a short link, so you can edit the destination, track scans, and A/B route after printing.
9 min readdynamic qr code · static qr code · editable qr code
FeaturesCustom domain short links: DNS, TLS, and the edge
How branded short links work: DNS verification, ACME on-demand TLS issuance, edge latency budgets, and three failure modes operators hit in production
12 min readcustom domain short link · branded short links · short url custom domain
CornerstoneFeaturesSmart links explained: edge routing without an extra service
What a smart link is, where it runs, and the routing dimensions Elido supports. Engineering deep-dive on edge cache invalidation, first-match semantics, and when not to use one
11 min readsmart links · edge routing · url shortener