URL Shortener & Link Management Blog
EngineeringEdge POPs vs DNS-only routing: the latency budget tradeoff
Why DNS-based load balancing tops out near 50ms p50 and what an anycast edge POP gives you below it, with four numbers that decide which fits your URL shortener
9 min readedge pop vs dns · anycast vs dns failover · edge routing latency
ComplianceConsent Mode v2 for link tracking: what the DMA changed
Consent Mode v2 and the Digital Markets Act rewrote short-link analytics: what the four signals mean, how server-side recovery works, and what EDPB and CJEU say
11 min readconsent mode v2 · google consent mode · digital markets act
EngineeringCache strategy for URL redirects: L1 LRU and L2 Redis
How a two-tier cache keeps p95 redirect latency under 15ms: the L1 LRU eviction policy, the Redis warming strategy, and failure modes we have seen in production
13 min readurl redirect cache · ristretto lru · redis cluster
TutorialsBuild a link-in-bio page in 5 minutes (without Linktree)
A step-by-step walkthrough for shipping a bio page that loads fast, runs on your own domain, and connects to your analytics - no SaaS-on-SaaS stack needed
10 min readlink in bio · bio page · linktree alternative
ComparisonsOw.ly retired: the best standalone replacement in 2026
Hootsuite retired Ow.ly. Social media managers can keep paying $99+/mo, or switch to a standalone shortener with QR, retargeting, and EU analytics.
13 min readowly alternative · owly retired · hootsuite shortener
ComparisonsMigrate from Firebase Dynamic Links to Elido
Firebase Dynamic Links shut down on 2025-08-25. Every FDL link now returns 404. Here's the 30-minute migration path to Elido - EU-hosted, no SDK required.
13 min readfirebase dynamic links · firebase dynamic links replacement · deep linking
ComparisonsElido vs Dub: SSO, conversion tracking, EU residency
Dub.co is the modern URL shortener darling - but SSO, conversion tracking, and EU residency stay locked above the Business tier. Where Elido covers the gap.
12 min readelido vs dub · dub.co alternative · dub.co pricing
ComparisonsElido vs Cuttly: EU URL shorteners, where each wins
Both Elido and Cuttly keep your link data in Europe. Where they differ - multi-region edge, SSO tier, audit log, HA - decides which is right for you.
13 min readelido vs cuttly · cuttly alternative · eu url shortener
ComparisonsBranch.io alternative: what deep-link routing really costs
Branch.io pricing math at $199 to $499 a month, where Elido covers the same deep-link routing patterns for far less, and the exact framework for picking one.
12 min readbranch.io alternative · branch.io pricing · mobile deep linking
CornerstoneEngineeringSentry/GlitchTip across 12 Go services on the hot path
How Elido shipped a shared sentryinit package giving every Go service the same panic + 5xx auto-capture, staying zero-alloc on edge-redirect's hot path.
13 min readsentry go middleware · glitchtip self-hosted · observability url shortener
EngineeringWhy we use ClickHouse for click analytics (and not Postgres)
The workload is 100M+ events/month, write-heavy, analytical-query-shaped. Why columnar wins, the schema we ship, and what we hit at 90 days of Postgres
13 min readclickhouse click analytics · clickhouse for analytics · click event storage
IndustriesURL shorteners for SaaS: lifecycle, onboarding, in-product comms
SaaS lifecycle email + in-product banners + magic-link adjacency. Per-template UTM discipline, tracked CTAs, and the procurement-ready compliance story
10 min readsaas link tracking · saas onboarding links · b2b short links
CornerstoneComparisonsURL shorteners for marketers: the 2026 comparison matrix
12 features × 7 tools - Bitly, Rebrandly, Short.io, Branch, TinyURL, Bl.ink, Elido - and a decision tree for picking by team size, residency, and budget
16 min readurl shortener for marketing · marketing link tracking · branded link tool
IndustriesURL shorteners for influencers: branded domain, slugs, and audit trails
Creators need three things from a link layer: trust signal, per-post attribution, and a clean payout audit trail. Here's how short links cover all three
9 min readinfluencer link tool · creator link in bio · influencer url shortener
TutorialsSet up branded short links: pick a domain, ship in an afternoon
Branded short links lift CTR 20-39% over generic ones. Pick the right domain pattern, run the four setup steps, and migrate without breaking existing links
10 min readbranded short links · custom short link domain · branded url
FeaturesSCIM and SSO for marketing tools: what enterprise IT actually asks
SAML 2.0 + OIDC + SCIM 2.0 - the procurement-checklist version. IdP compatibility, deprovisioning as audit artefact, and the marketing-tool gap
9 min readscim sso saas · scim provisioning · saml sso saas
ComplianceSchrems II and tracking pixels: where the DPF leaves you in 2026
Schrems II invalidated Privacy Shield. The EU-US Data Privacy Framework restored adequacy in 2023. What this actually means for marketing pixels under GDPR Article 44+
12 min readschrems ii tracking · schrems ii pixels · eu us data transfer
CornerstoneEngineeringHitting p95 < 15ms for redirects from FRA, ASH, and SGP
How Elido's edge-redirect path holds a 15ms p95 budget on cache HIT across three regions - architecture, cache strategy, real-region measurements
15 min readurl shortener performance · edge redirect latency · multi-region url shortener
MigrationMigrate from TinyURL: two paths and what each one preserves
TinyURL migration depends on whether you have a Pro API account. Two paths, what survives the move, and the realist's note on tinyurl.com slugs you can't preserve
9 min readmigrate from tinyurl · tinyurl export · leave tinyurl
MigrationMigrate from Rebrandly: branded domain handover without slug loss
Rebrandly's strength is the branded domain - so its migration is a DNS handover with link preservation. Two paths, the export shape, and the validation script
11 min readmigrate from rebrandly · rebrandly export · leaving rebrandly