Compliance articles
Short links carry personal data: IP addresses, device signals, sometimes campaign identifiers tied to a person. These guides cover GDPR-compliant link tracking, EU data residency, cookieless analytics, data processing agreements, and what to ask any vendor before you route customer clicks through them. Written for marketers and DPOs who need practical answers, with the legal sources cited. EU-first is Elido's home turf, and this category is where we show the homework.
ComplianceQR Codes and GDPR: What a Scan Collects and What You Owe
The printed code collects nothing. The redirect behind it processes an IP address, which is personal data. What that means for lawful basis and retention.
5 min readqr codes and gdpr · qr code privacy · is a qr scan personal data
ComplianceDigital Product Passport QR Codes: The EU ESPR Rules
The EU Digital Product Passport puts a QR code on your products by law. What the ESPR requires, the 2027 battery and textile deadlines, and how to comply.
5 min readdigital product passport qr code · digital product passport · espr qr code
ComplianceCookie Consent for Short Links: What the EU Requires
Do short links need a cookie banner? A DPO explains when redirect tracking triggers ePrivacy consent, and when a cookieless, EU-resident setup avoids it.
7 min readcookie consent for short links · do short links need cookie consent · url shortener cookie consent
ComplianceIs Google Analytics GDPR Compliant? EU Answer
Google Analytics is not banned, but EU regulators ruled it broke GDPR by sending data to the US. What the Data Privacy Framework changed, plus EU alternatives.
5 min readis google analytics gdpr compliant · google analytics gdpr · google analytics eu
ComplianceIs Bitly GDPR Compliant? A DPO's Honest Answer
Bitly has a DPA, standard contractual clauses, and Data Privacy Framework certification. Compliant, yes - but not the same as EU-only data residency.
7 min readis bitly gdpr compliant · bitly gdpr · bitly data processing agreement
ComplianceEU Alternatives to US SaaS: A Sovereignty Guide
Why EU teams are replacing US SaaS with European alternatives, the CLOUD Act vs GDPR conflict, and how to pick tools that keep data under EU jurisdiction.
6 min readeu alternatives to us saas · european saas alternatives · digital sovereignty
ComplianceAre QR Codes Safe? Quishing and How to Stay Protected
QR codes are safe to scan - the risk is where they lead. How quishing works, how to spot a malicious QR code, and what to do if you scanned a fake one.
7 min readare qr codes safe · quishing · qr code phishing
ComplianceAre URL Shorteners Safe? A Balanced Answer for 2026
Reputable URL shorteners are safe; the real risk is opaque destinations and abuse, both manageable. How to check a short link and choose a safe provider
9 min readare url shorteners safe · url shortener safety · are short links safe
CornerstoneComplianceGDPR for URL shorteners: what your DPO actually wants to see
A working DPO's read on the GDPR articles that apply to URL shorteners - Articles 3, 6, 28, 30, 32, 35, sub-processor disclosure, and the DPA clauses
14 min readgdpr url shortener · url shortener data residency · link tracking gdpr
ComplianceSOC 2 and HIPAA for link tracking: a procurement answer
What enterprise security questionnaires actually ask about a URL shortener: SOC 2 controls mapped to link infrastructure and where HIPAA stops applying
12 min readsoc 2 url shortener · hipaa url shortener · link tracking compliance
ComplianceConsent Mode v2 for link tracking: what the DMA changed
Consent Mode v2 and the Digital Markets Act rewrote short-link analytics: what the four signals mean, how server-side recovery works, and what EDPB and CJEU say
11 min readconsent mode v2 · google consent mode · digital markets act
ComplianceSchrems II and tracking pixels: where the DPF leaves you in 2026
Schrems II invalidated Privacy Shield. The EU-US Data Privacy Framework restored adequacy in 2023. What this actually means for marketing pixels under GDPR Article 44+
12 min readschrems ii tracking · schrems ii pixels · eu us data transfer
CornerstoneComplianceEU data residency for marketing tools: what your DPO actually asks
What 'EU data residency' means under GDPR Article 3 + Schrems II - where marketing tools leak, the server-side fix, and a procurement checklist
13 min readeu data residency · eu hosted analytics · gdpr analytics
ComplianceCookieless attribution explained: what still works in 2026
Two attribution paths survive third-party cookie sunset - server-side identifiers and first-party redirects. A pragmatic stack for marketers who need real numbers
13 min readcookieless attribution · cookieless tracking · server side attribution
ComplianceSafari ITP and click attribution in 2026: what still works
Every ITP version broke another tracking workaround. The full timeline, what each change killed, and the server-side redirect pattern that survives them all.
11 min readsafari itp tracking · itp 2.3 · attribution after itp
ComplianceURL shortener security checklist: 9 things to verify first
A concrete checklist for vetting any URL shortener: malware scanning, webhook signing, API key storage, rate limits, bot filtering, audit logs, and takedowns.
13 min readurl shortener security · url shortener api key · webhook security
ComplianceGDPR-friendly URL shorteners - what to look for in 2026
A practical checklist for evaluating URL shorteners under GDPR: EU data residency, IP truncation, DPA availability, right to erasure, and US-tool traps.
16 min readgdpr url shortener · gdpr friendly url shortener · url shortener data residency