Compliance articles
Short links carry personal data: IP addresses, device signals, sometimes campaign identifiers tied to a person. These guides cover GDPR-compliant link tracking, EU data residency, cookieless analytics, data processing agreements, and what to ask any vendor before you route customer clicks through them. Written for marketers and DPOs who need practical answers, with the legal sources cited. EU-first is Elido's home turf, and this category is where we show the homework.
ComplianceAre QR Codes Safe? Quishing and How to Stay Protected
QR codes are safe to scan - the risk is where they lead. How quishing works, how to spot a malicious QR code, and what to do if you scanned a fake one.
6 min readare qr codes safe · quishing · qr code phishing
ComplianceAre URL Shorteners Safe? A Balanced Answer for 2026
Reputable URL shorteners are safe; the real risk is opaque destinations and abuse, both manageable. How to check a short link and choose a safe provider
9 min readare url shorteners safe · url shortener safety · are short links safe
CornerstoneComplianceGDPR for URL shorteners: what your DPO actually wants to see
A working DPO's read on the GDPR articles that apply to URL shorteners - Articles 3, 6, 28, 30, 32, 35, sub-processor disclosure, and the DPA clauses
13 min readgdpr url shortener · url shortener data residency · link tracking gdpr
ComplianceSOC 2 and HIPAA for link tracking: a procurement answer
What enterprise security questionnaires actually ask about a URL shortener: SOC 2 controls mapped to link infrastructure and where HIPAA stops applying
12 min readsoc 2 url shortener · hipaa url shortener · link tracking compliance
ComplianceConsent Mode v2 for link tracking: what the DMA changed
Consent Mode v2 and the Digital Markets Act rewrote short-link analytics: what the four signals mean, how server-side recovery works, and what EDPB and CJEU say
11 min readconsent mode v2 · google consent mode · digital markets act
ComplianceSchrems II and tracking pixels: where the DPF leaves you in 2026
Schrems II invalidated Privacy Shield. The EU-US Data Privacy Framework restored adequacy in 2023. What this actually means for marketing pixels under GDPR Article 44+
12 min readschrems ii tracking · schrems ii pixels · eu us data transfer
CornerstoneComplianceEU data residency for marketing tools: what your DPO actually asks
What 'EU data residency' means under GDPR Article 3 + Schrems II - where marketing tools leak, the server-side fix, and a procurement checklist
13 min readeu data residency · eu hosted analytics · gdpr analytics
ComplianceCookieless attribution explained: what still works in 2026
Two attribution paths survive third-party cookie sunset - server-side identifiers and first-party redirects. A pragmatic stack for marketers who need real numbers
13 min readcookieless attribution · cookieless tracking · server side attribution
ComplianceSafari ITP and click attribution in 2026: what still works
Every ITP version broke another tracking workaround. The full timeline, what each change killed, and the server-side redirect pattern that survives them all.
11 min readsafari itp tracking · itp 2.3 · attribution after itp
ComplianceURL shortener security checklist: 9 things to verify first
A concrete checklist for vetting any URL shortener: malware scanning, webhook signing, API key storage, rate limits, bot filtering, audit logs, and takedowns.
13 min readurl shortener security · url shortener api key · webhook security
ComplianceGDPR-friendly URL shorteners - what to look for in 2026
A practical checklist for evaluating URL shorteners under GDPR: EU data residency, IP truncation, DPA availability, right to erasure, and US-tool traps.
16 min readgdpr url shortener · gdpr friendly url shortener · url shortener data residency