URL Shortener & Link Management Blog
TutorialsSet up branded short links: pick a domain, ship in an afternoon
Branded short links lift CTR 20-39% over generic ones. Pick the right domain pattern, run the four setup steps, and migrate without breaking existing links
10 min readbranded short links · custom short link domain · branded url
FeaturesSCIM and SSO for marketing tools: what enterprise IT actually asks
SAML 2.0 + OIDC + SCIM 2.0 - the procurement-checklist version. IdP compatibility, deprovisioning as audit artefact, and the marketing-tool gap
9 min readscim sso saas · scim provisioning · saml sso saas
ComplianceSchrems II and tracking pixels: where the DPF leaves you in 2026
Schrems II invalidated Privacy Shield. The EU-US Data Privacy Framework restored adequacy in 2023. What this actually means for marketing pixels under GDPR Article 44+
12 min readschrems ii tracking · schrems ii pixels · eu us data transfer
CornerstoneEngineeringHitting p95 < 15ms for redirects from FRA, ASH, and SGP
How Elido's edge-redirect path holds a 15ms p95 budget on cache HIT across three regions - architecture, cache strategy, real-region measurements
15 min readurl shortener performance · edge redirect latency · multi-region url shortener
MigrationMigrate From TinyURL: What Moves, What Stays, What Breaks
Migrate from TinyURL with a plan: what you can export, which tinyurl.com links you cannot redirect, the CSV mapping, import steps and a cutover checklist
8 min readmigrate from tinyurl · tinyurl export · leave tinyurl
MigrationMigrate From Rebrandly: Export, Import, DNS Cutover
How to migrate from Rebrandly: what the API exports, what moves with your own domain, the exact fields Elido's importer copies, and a cutover checklist.
10 min readmigrate from rebrandly · rebrandly export · leaving rebrandly
TutorialsMigrate From Bitly Without Breaking Links: What Moves
Migrate from Bitly without breaking links: which bit.ly links can move, 301 vs 302 at cutover, DNS TTL timing, curl checks and what breaks if you cancel.
10 min readmigrate from bitly · bitly migration · bit.ly links after cancel
TutorialsGA4 server-side tracking via the redirect tier
GA4 client-side loses 25-35% of events to ad-blockers and ITP. Measurement Protocol restores most of it. The endpoint, the payload, and the client_id stitching
11 min readga4 server side · ga4 measurement protocol · ga4 server tracking
TutorialsMeta Conversions API for short links: recover 30-40% of lost events
Meta Pixel loses a third of conversions to ITP and ad blockers. CAPI setup through the redirect layer: match keys, deduplication, and a validation checklist.
11 min readmeta capi conversion · meta conversions api · capi server side
CornerstoneComplianceEU data residency for marketing tools: what your DPO actually asks
What 'EU data residency' means under GDPR Article 3 + Schrems II - where marketing tools leak, the server-side fix, and a procurement checklist
13 min readeu data residency · eu hosted analytics · gdpr analytics
FeaturesDeep links without Firebase or an SDK: Universal Links + App Links
Set up iOS Universal Links and Android App Links with two association files and no paid SDK. What works, what breaks, and when you still need a fallback.
11 min readmobile deep linking · universal links · app links android
ComplianceCookieless attribution explained: what still works in 2026
Two attribution paths survive third-party cookie sunset - server-side identifiers and first-party redirects. A pragmatic stack for marketers who need real numbers
13 min readcookieless attribution · cookieless tracking · server side attribution
ComplianceSafari ITP and click attribution in 2026: what still works
Every ITP version broke another tracking workaround. The full timeline, what each change killed, and the server-side redirect pattern that survives them all.
11 min readsafari itp tracking · itp 2.3 · attribution after itp
TutorialsBulk-import short links from a Google Sheet
Copy-paste 200 campaign URLs into a sheet, bulk-import into Elido, get short links with UTM tagging in one pass. The sheet shape and Apps Script automation
12 min readbulk url shortener · csv import short links · sheets to short links
FeaturesBio pages for creators: what actually goes above the fold
A bio page is one link to 5-15 destinations with per-link tracking. The four zones, the 3-link rule above the fold, and why a URL shortener hosts it better
9 min readlink in bio · bio page · linktree alternative
TutorialsA/B test landing pages with short links - no CRO tool
Smart short links split traffic server-side with no JS flicker. Variant shapes, sample sizes, and a workflow most marketers can run in an afternoon
12 min reada/b test landing pages · landing page split test · short link a/b test
CornerstoneAgenciesWhite-label URL shorteners for agencies: buyer's guide
How to evaluate white-label URL shortener platforms: what each branding layer covers, how vendors compare, reseller billing, EU compliance, and migration
16 min readwhite label url shortener · reseller url shortener · agency url shortener
IntegrationsWebhooks vs Polling: Click Tracking Webhooks Compared
Webhooks vs polling for click tracking: lag and request maths, retries, idempotency and signatures, plus a decision table and Node code that we ran.
8 min readwebhooks vs polling · click tracking webhooks · click tracking api
ComplianceURL shortener security checklist: 9 things to verify first
A concrete checklist for vetting any URL shortener: malware scanning, webhook signing, API key storage, rate limits, bot filtering, audit logs, and takedowns.
13 min readurl shortener security · url shortener api key · webhook security
FeaturesShort link analytics - what to measure and what to ignore
The short-link metrics that drive decisions: unique visitors, click decay, referrer attribution, bot-filtered counts, and a 15-minute weekly ritual.
15 min readlink analytics · url shortener analytics · utm tracking