Free tool

UTM builder

Compose a campaign URL with the five Google Analytics UTM parameters. Everything runs locally — your URLs never leave the browser.

Generated URL

Fill the destination URL to see the result

Tip: keep your campaign names lowercase and dash-separated for clean analytics rollups.

UTM cheat sheet

utm_source: Where the click came from. Examples: newsletter, twitter, partner_blog.
utm_medium: Marketing channel: email, cpc, social, referral, affiliate.
utm_campaign: The campaign name — keep it consistent across creatives. Example: spring_launch_2026.
utm_term: Optional. Paid-keyword identifier for SEM campaigns.
utm_content: Optional. A/B variant or creative slot, e.g. hero_button_a.