What you'll configure
- Add variants with weighted splits (e.g. 50/50 or 70/30) to a single short link — the original destination becomes the Control.
- Choose weighted-random or round-robin rotation.
- Edit, deactivate or delete variants when the test is done.
Variants split traffic from a single short URL across multiple destinations. Use them for landing-page A/B tests, store-page experiments, or any time you want to compare two destinations head-to-head without standing up a separate experimentation tool.
How a variant works
When a visitor hits a short link with variants attached:
- The edge picks an active variant by weight (weighted random, the default) or in strict turn (round-robin). Weights are relative integers; they do not have to add to 100.
- The pick is not sticky: the same visitor can land on different variants on different clicks.
- The redirect happens.
Create variants
- Open a link's detail page → Variants.
- Click Add variant. Set a label (e.g. "Hero v2") and a destination URL.
- Set the weight. Weights are relative integers, not percentages.
- Optionally choose the rotation mode (weighted random or round-robin) at the top of the panel.
- Save.
The link's original destination acts as the control: it is the fallback when no variants are active.
Measuring results
The variants panel lists each variant with its destination, weight, share and active state. It does not show per-variant clicks, conversions or significance yet (see the Planned note above). To compare variants today, give each variant destination its own UTM tags and read the results in your analytics tool.
To end a test, edit the winner's weight, deactivate the other variants, or delete them.
Variants vs smart-link rules
Variants are random; smart-link rules are deterministic. If you want to send German visitors to a German page, use a rule. If you want to randomly split all visitors 50/50 between two German pages, use variants. They compose: rules pick a destination bucket, variants then split within that bucket.
Troubleshooting
The same visitor sees different variants. Expected: assignment is random per click and is not sticky.
A variant gets no traffic. Check that it is active and its weight is above zero.