Branded short links that survive the spam filter.

Any link created inside a campaign that has a UTM template attached. The template applies to the short link's click-through parameters, not to the destination URL's query string — your destination URL is unchanged. If the destination already has UTMs, we don't merge or override; the short link's UTM template records the intent independently. Templates resolve workspace defaults → campaign overrides → per-link overrides, in that order.

Two-proportion z-test at the click level. The dashboard shows confidence as a percentage once both variants have cleared the minimum sample size you set (default 200 clicks each). We report raw confidence; we don't apply sequential testing corrections, Bonferroni, or Bayesian posteriors. If you're running a formal experiment with revenue as the outcome, you should run the significance test in your own warehouse with the raw click export — we give you the data, not the causal conclusion.

Roughly 2 hours if your backend already emits webhooks on conversion events (Stripe, Shopify, or custom). The integration is: (1) add a query parameter to your short link to capture the click ID at impression, (2) pass the click ID through your checkout session, (3) on conversion, POST to Elido's conversion endpoint with click ID + event + value. Elido handles the fan-out to Meta CAPI, GA4 MP, or Mixpanel. No special SDK required — plain HTTPS POST.

The pixel fires from the Elido redirect page. We expose a consent interstitial (configurable on/off) that gates pixel firing on user acceptance if your legal basis requires it. For EU traffic, you're responsible for ensuring you have a lawful basis for the retargeting fire — we provide the mechanism, not the legal advice. The pixel writes directly to the ad platform; Elido doesn't store pixel audience data or cookie IDs.

Required column: destination_url. Optional: slug, domain, utm_source, utm_medium, utm_campaign, utm_term, utm_content, tags (comma-separated), folder_id, expires_at (ISO 8601), max_clicks, pixel_ids (comma-separated pixel names). A template CSV downloads from the import dialog. Maximum 10,000 rows per dashboard import; the API accepts unlimited rows in batches of 100 per call, with rate limits per your plan.

Short links that point to app scheme URLs (yourapp://) or HTTPS deep links include Apple Universal Link and Android App Link fallback logic. If the app is installed, the OS intercepts the redirect and opens the app at the right screen. If not, the user lands on the web fallback URL you specify (typically the App Store or web equivalent). You configure the Apple-App-Site-Association JSON and assetlinks.json in the domain settings; Elido serves them at the well-known paths on your custom domain.

Click data is stored raw — every click event with its UTMs, referrer, device, country, and timestamp. Attribution model is whatever you apply in your analytics tool against the exported data. The dashboard shows last-click attribution by default because that's what most shortener users expect. If you're doing multi-touch or data-driven attribution, export the raw click stream to BigQuery or Snowflake and run your model there.

Scheduled export to GCS (then loaded into BigQuery via a native GCS-BQ transfer) is available on Business. Real-time streaming to Kafka / Redpanda is an API-level feature. The Looker Studio connector is on the roadmap but not shipped yet — for now the path is GCS export + BigQuery + Looker. Read-only ClickHouse DSN is available on Business for teams who prefer a direct SQL connection.