URL-Shortener & Linkbeheer Blog
TutorialsSet up branded short links: pick a domain, ship in an afternoon
Branded short links lift CTR 20-39% over generic ones. Pick the right domain pattern, run the four setup steps, and migrate without breaking existing links
10 min leestijdbranded short links · custom short link domain · branded url
FunctiesSCIM and SSO for marketing tools: what enterprise IT actually asks
SAML 2.0 + OIDC + SCIM 2.0 - the procurement-checklist version. IdP compatibility, deprovisioning as audit artefact, and the marketing-tool gap
9 min leestijdscim sso saas · scim provisioning · saml sso saas
ComplianceSchrems II and tracking pixels: where the DPF leaves you in 2026
Schrems II invalidated Privacy Shield. The EU-US Data Privacy Framework restored adequacy in 2023. What this actually means for marketing pixels under GDPR Article 44+
12 min leestijdschrems ii tracking · schrems ii pixels · eu us data transfer
KernartikelEngineeringHitting p95 < 15ms for redirects from FRA, ASH, and SGP
How Elido's edge-redirect path holds a 15ms p95 budget on cache HIT across three regions - architecture, cache strategy, real-region measurements
15 min leestijdurl shortener performance · edge redirect latency · multi-region url shortener
MigratieMigreren van TinyURL: wat meegaat, wat blijft, wat breekt
Migreer van TinyURL met een plan: wat je kunt exporteren, welke tinyurl.com-links je niet kunt doorsturen, de CSV-mapping, importstappen en een cutoverchecklist
8 min leestijdmigrate from tinyurl · tinyurl export · leave tinyurl
MigratieMigreren van Rebrandly: export, import, DNS-cutover
Zo migreer je van Rebrandly: wat de API exporteert, wat met je eigen domein meeverhuist, de velden die de Elido-importer kopieert en een cutoverchecklist.
10 min leestijdmigrate from rebrandly · rebrandly export · leaving rebrandly
TutorialsMigreren van Bitly zonder links te breken: wat verhuist
Migreer van Bitly zonder links te breken: welke bit.ly-links kunnen verhuizen, 301 vs 302, DNS-TTL-timing, curl-controles en wat breekt als je opzegt.
10 min leestijdmigrate from bitly · bitly migration · bit.ly links after cancel
TutorialsGA4 server-side tracking via the redirect tier
GA4 client-side loses 25-35% of events to ad-blockers and ITP. Measurement Protocol restores most of it. The endpoint, the payload, and the client_id stitching
11 min leestijdga4 server side · ga4 measurement protocol · ga4 server tracking
TutorialsMeta Conversions API for short links: recover 30-40% of lost events
Meta Pixel loses a third of conversions to ITP and ad blockers. CAPI setup through the redirect layer: match keys, deduplication, and a validation checklist.
11 min leestijdmeta capi conversion · meta conversions api · capi server side
KernartikelComplianceEU data residency for marketing tools: what your DPO actually asks
What 'EU data residency' means under GDPR Article 3 + Schrems II - where marketing tools leak, the server-side fix, and a procurement checklist
13 min leestijdeu data residency · eu hosted analytics · gdpr analytics
FunctiesDeep links without Firebase or an SDK: Universal Links + App Links
Set up iOS Universal Links and Android App Links with two association files and no paid SDK. What works, what breaks, and when you still need a fallback.
11 min leestijdmobile deep linking · universal links · app links android
ComplianceCookieless attribution explained: what still works in 2026
Two attribution paths survive third-party cookie sunset - server-side identifiers and first-party redirects. A pragmatic stack for marketers who need real numbers
13 min leestijdcookieless attribution · cookieless tracking · server side attribution
ComplianceSafari ITP and click attribution in 2026: what still works
Every ITP version broke another tracking workaround. The full timeline, what each change killed, and the server-side redirect pattern that survives them all.
11 min leestijdsafari itp tracking · itp 2.3 · attribution after itp
TutorialsBulk-import short links from a Google Sheet
Copy-paste 200 campaign URLs into a sheet, bulk-import into Elido, get short links with UTM tagging in one pass. The sheet shape and Apps Script automation
12 min leestijdbulk url shortener · csv import short links · sheets to short links
FunctiesBio pages for creators: what actually goes above the fold
A bio page is one link to 5-15 destinations with per-link tracking. The four zones, the 3-link rule above the fold, and why a URL shortener hosts it better
9 min leestijdlink in bio · bio page · linktree alternative
TutorialsA/B test landing pages with short links - no CRO tool
Smart short links split traffic server-side with no JS flicker. Variant shapes, sample sizes, and a workflow most marketers can run in an afternoon
12 min leestijda/b test landing pages · landing page split test · short link a/b test
KernartikelBureausWhite-label URL shorteners for agencies: buyer's guide
How to evaluate white-label URL shortener platforms: what each branding layer covers, how vendors compare, reseller billing, EU compliance, and migration
16 min leestijdwhite label url shortener · reseller url shortener · agency url shortener
IntegratiesWebhooks vs polling: webhooks voor klikregistratie vergeleken
Webhooks vs polling voor klikregistratie: rekenwerk over vertraging, retries, idempotentie en handtekeningen, plus een beslistabel en Node-code die we draaiden.
8 min leestijdwebhooks vs polling · click tracking webhooks · click tracking api
ComplianceURL shortener security checklist: 9 things to verify first
A concrete checklist for vetting any URL shortener: malware scanning, webhook signing, API key storage, rate limits, bot filtering, audit logs, and takedowns.
13 min leestijdurl shortener security · url shortener api key · webhook security
FunctiesShort link analytics - what to measure and what to ignore
The short-link metrics that drive decisions: unique visitors, click decay, referrer attribution, bot-filtered counts, and a 15-minute weekly ritual.
15 min leestijdlink analytics · url shortener analytics · utm tracking