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UTM builder
Compose a campaign URL with the five Google Analytics UTM parameters. Everything runs locally — your URLs never leave the browser.
Tip: keep your campaign names lowercase and dash-separated for clean analytics rollups.
UTM cheat sheet
- utm_source
- Where the click came from. Examples: newsletter, twitter, partner_blog.
- utm_medium
- Marketing channel: email, cpc, social, referral, affiliate.
- utm_campaign
- The campaign name — keep it consistent across creatives. Example: spring_launch_2026.
- utm_term
- Optional. Paid-keyword identifier for SEM campaigns.
- utm_content
- Optional. A/B variant or creative slot, e.g. hero_button_a.